Think of on-page SEO for roofing websites as a helpful companion that promotes communication between your website and Google. Keywords are a language that Google understands, so it’s like giving away spoilers about the main points of what you’re publishing.
Although some of the principles of on-page SEO have not changed since the early days of search engines, there have been significant changes. To maintain your competitive edge, you must have a solid understanding of on-page SEO for roofing websites and stay up to date with current strategies.
What Is On-Page SEO For Roofing Websites?
As the name implies, on-page SEO is the process of optimizing a particular page on your roofing website to improve its search engine ranking for questions about the targeted keyword. While some of those optimizations are hidden behind the scenes, others are visible on the website itself. Naturally, this means that the page will receive more relevant traffic. Your website’s SEO core gets stronger the more optimized pages it has.
SEO On-Page Versus Off-Page
Recalling the fundamentals of SEO will help you understand the distinctions between SEO on-page and off-page. Three primary categories of SEO include:
The term “on-page SEO” describes optimization activities that are focused specifically on the page you’re seeking to optimize, including content improvement or keyword inclusion.
The term “off-page SEO” encompasses several strategies, such as guest posting, social media marketing, backlinking, listings, and public relations, that are done on other pages of your website or other websites to raise the ranking of your page.
Technical SEO on the other hand encompasses various aspects of a website, such as its sitemap, source code, security, structured data, and speed.
The reason the circles overlap is that these efforts are all connected, even though it doesn’t look that way. For instance, poor on-page content will prevent you from receiving backlinks (off-page), whereas on-page image compression improves page speed (technical).
Guide: On-Page SEO For Roofing Websites
Discover how to perform on-page SEO like a pro. But it takes a lot of work, so here’s an in-depth summary of your checklist for on-page SEO for roofing websites:
Research On Keywords
Do your research on keywords before anything else. You should focus most of your on-page SEO and keyword targeting on your blog entries. To identify keywords with a respectable volume and little competition, use keyword research tools.
Focus on a single keyword or keyword topic for every page. For instance, if you published different pieces for each phrase, they would compete with one another in the SERP. Therefore, this blog entry targets the keywords “on-page SEO” and “what is on-page SEO.”
Placement Of Keywords
With any luck, the keyword and its linked long-tail keywords will now naturally exist in the text’s body when you write high-quality content. You must, however, purposefully insert your desired keywords in certain places. These consist of the headings, image alt text, image file name, meta description, title tag, first 100 words of the page, and image.
Quality Of Content
Google characterizes thin content as being untrue and unvalued; examples include doorway pages, thin affiliate pages, auto-generated copies, and copied content. It does not, however, follow that your content is not thin just because your page does not meet those requirements.
Your page must meet certain requirements to rank for the keyword it is targeting, including being reliable, helpful, actionable, readable, having adequate length, and free of filler.
URL
For your page, the majority of CMSs, if not all of them, automatically create a URL. This URL may be a string of numbers or the title you submitted. Use dashes in place of spaces, keep it brief, and add the keyword you wish to target in the URL. Most of the time, just the keyword will do.
Images
Since images keep users interested and time spent on a page affects ranking, images by themselves constitute on-page optimization. Images on a page, however, are not always as they seem. You can use this checklist to optimize images:
Resize The Images
Your website will automatically resize images to fit the width of the page, but this still involves queries to the server. Alternatively, you can compress your images to save file size without compromising quality.
Include An Alt Text
This is an image’s text alternative. This should contain the keyword you’re targeting and notify Google (as well as screen readers that assist the blind) what your image is all about.
Convey The Value
Instead of using blank graphics, use images to convey the ideas on your page. Examples of such images are screenshots, graphs, and even your illustrations.
Improve The Filename
The keyword you’re targeting should appear in the name of the image file you provide to your page. Make sure to add underscores or dashes to the filename in place of spaces.
Avoid Using Images In Place Of Text
Since alt text is only supposed to contain a few words, make sure that any information you transmit through an image that is pertinent to the keyword you are targeting is also written out in the page’s body text.
Title
Every web page on a website has two titles: the title tag and the H1 tag. This is the title of the page that shows up in search results; it is also referred to as the meta title or SEO title. The page title users see when they land on the page appears in the H1 tag. Although there is greater space for creativity and value communication here, the keyword should still be included.
For on-page SEO, a compelling title is essential since it influences users’ decision to click through to your page.
Headings
Though Google also requires this to determine the website’s relevance to the keyword you are targeting, headings help users grasp the hierarchy of the page. However, unlike us, it is unable to recognize headers based on the font’s weight and size. Rather, Google reads in HTML.
More chances to show up on Google’s first page are given to you by heading tags, which also allow Google to show your page in results for more focused queries linked to the page. Ensuring your headlines are descriptive is the most important thing to keep in mind. Just by skimming the headlines, a reader ought to be able to understand the main ideas of the page.
Metadata Description
The description of your page that shows up in the SERP beneath the title is called the meta description. Think of it as your page’s advertisement; a strong meta description persuades search engines that your content will address their query and encourage them to click. It should be between 155 and 160 characters long, incorporate the keyword you want to target together with any relevant keywords, be practical, and convey the benefit that it offers.
