Through local search engine optimization (SEO), businesses can better target particular areas by increasing their website’s visibility. It means making more money on pertinent local searches.
Local businesses need SEO reporting tools to track results, identify opportunities, and determine return on investment (ROI). It helps them stay one step ahead of the competition and make wise decisions about their SEO strategies. Measuring ROI ensures that the marketing funds are being used appropriately.
Let’s explore local SEO reporting tools for contractors.
Local Seo Reporting Tools For Contractors
Because it can significantly impact the results of your online marketing initiatives, choosing the right local SEO reporting tools for contractors is essential for local SEO reporting.
To help you with your local SEO strategy, consider these seven highly recommended mostly free reporting tools.
Ahrefs SEO Toolbar
This reporting tool is free. A free Chrome and Firefox plugin called Ahrefs’ SEO Toolbar may be used to quickly spot-check the pages on your website and troubleshoot technical problems that may be occurring on the page. To make sure there aren’t any significant on-page problems, it’s advisable to perform an on-page SEO report on the top pages of your website.
You may obtain the following features with the free version: SERP positions, On-page SEO report, Redirect tracer with HTTP Headers, Outgoing links report with link highlighter and broken link checker, and Country changer for SERP.
The Indexability tab is the suggested area of the SEO toolbar that is regularly used. You may check whether Google can crawl and index the page in this section. Using the toolbar is far faster than manually inspecting the code, even if you can still accomplish this.
Google Analytics
This reporting tool is free. Google Analytics is an additional tool for monitoring the functionality of your website. It allows you to track conversions, sessions, and lots of other metrics. GA provides you with a comprehensive overview of website visitors coming from every kind of source, including sponsored, social, organic, direct, and more.
With GA4, you can record and monitor up to 300 events and 30 conversions. Before this, you could only track 20 conversions with universal analytics. It now becomes simpler to track conversions and happenings in GA4.
Google Business Profile Insights
This reporting tool is free. Google Business Profile (GBP) Insights provides insightful data on how customers find your business on Google Maps and Search. Metrics like search queries, customer actions, and photo views are among them.
Real-time data straight from Google is provided by Google Business Insights, which seamlessly integrates with Google Maps and Search. The tool helps businesses analyze customer behavior and engagement and provides them with vital information about how customers discover and interact with their business online.
Google Looker Studio
This reporting tool is free. Google Looker Studio (GLS), originally known as Google Data Studio (GDS), is a free tool that facilitates data visualization.
Dashboards play a big role in SEO reporting, and with its integrations, GLS gives you a comprehensive picture of search performance from multiple perspectives. GLS gives you access to a wide range of data sources right out of the box, including Product marketing.
Google Search Console
This reporting tool is free. GSC, often known as Google Search Console, is one of the most popular tools for monitoring crucial metrics for SEO from Google Search. While there is a wealth of data in GSC, SEOs tend to focus on Clicks on the main Overview dashboard as their primary performance indicator.
Because it comes from Google, SEOs view this data as a reliable indicator for monitoring organic search performance. The Performance report allows you to monitor clicks as well as total impressions, average click-through rate, and average position.
Google Slides
This reporting tool is free. Google has its version of Microsoft PowerPoint called Google Slides. The next best thing to having a dashboard set up to report on SEO performance is putting together a slide deck.
PowerPoint presentations and dashboard insights are popular ways for SEO services to deliver their reports. But if you don’t have access to PowerPoint, Google Slides is a great substitute that you can use for free.
The option to share your presentation on a video chat straight from Google Slides is one of its best features. To do this, click the camera icon located in the upper right corner.
Sharing your reports is made simple and is helpful if you work with clients who reside far away.
Google Trends
This reporting tool is free. With Google Trends, you can track a keyword’s popularity over time in any country around the world. The relative popularity ratio, scaled from 0 to 100, is displayed in the statistics rather than the actual number of search queries.
Google Trends is a helpful tool for tracking the rise and fall in popularity of specific queries over time. It can be helpful to include graphic representations of popular goods, services, or news in your SEO report if you work with a website that frequently publishes them.
Seasonal trends for product categories can be easily identified with Google Trends.
Screaming Frog
This reporting tool is free for 500 URLs. A website crawler called Screaming Frog supports you with auditing your website. If you want to quickly conduct an audit on a large number of URLs, Screaming Frog’s free crawler is suitable. Smaller websites are the perfect fit for the free version, which has a 500 URL limit.
In terms of reporting, Screaming Frog SEO Spider’s Reports menu offers a plethora of data that you can review covering every technical component of your website, including analysis, pagination, redirects, canonicals, hyperlinks, structured data, and more.
After your site has been crawled, all you need to do is collect the necessary information and identify the key issues to include in your SEO report.
Final Thoughts
With the help of these free tools, you can lay the groundwork for a comprehensive SEO report.
It’s not always necessary to spend a lot of money on local SEO reporting tools for contractors; several of the free tools listed above are used by big businesses to generate insights for their clients’ SEO reports.
