A roofing contractor’s website is their first point of interaction with customers in the modern digital era. It frequently represents their first encounter with your products or services and establishes the standard of service that they can anticipate.
In a highly competitive business-like roofing, your website needs to do more than just draw users—it needs to turn them into leads. For this reason, you must understand the key components that every roofing contractor’s website needs to have to function at its best. But having a website isn’t enough; you also need to consider how quickly it loads so that users won’t become disinterested and can keep on browsing.
Let me share basic tips with you on improving site speed for roofing contractor websites.
Tips on Improving Site Speed for Roofing Contractor Websites
When it comes to roofing SEO, page speed for contractors’ websites means just that—how quickly your roofing webpage loads. Two common metrics are used to assess page speed: time to first byte (the time it takes your browser to get its first byte from the webserver) and page load time (the length of time it takes your selected webpage to fully show all of its contents on screen).
Measure Site Speed
There are many tools available online to measure the speed of your website. Observe closely what your mobile score indicates. If the score for your website is low—less than 70—talk to the person who created it and make the loading faster.
Lessen the Load
Removing all superfluous characters from your code, including formatting, code comments, and unneeded codes, is a quick way to achieve this.
Even while your site might look better with images, if those images are too big to load, your users won’t be able to see them. Furthermore, their size of will slow down the loading performance of your roofing contractor’s website. To prevent this, make sure that the images are compressed, in the right format, and not too big.
Reduce Redirects
Users do not like to wait around for things to load, the more redirects there are, the higher the percentage of users who bounce. As a result, decreasing the amount of redirection speeds up roofing contractor websites.
Reduce File Size
Using programs like Gzip and reducing files (CSS, HTML, and JavaScript) larger than 150 bytes can potentially speed up the loading time of roofing contractor websites.
Avoid or Use JavaScript Blocking as Little as Possible
Browsers frequently encounter scripts when constructing DOM trees. This causes your browser to pause and run the script before continuing, which slows down the loading speed of the current webpage. Reducing the use of JavaScript blocking could help in resolving this issue.
Resolve Performance Issues
Your server response time is influenced by everything from the amount of traffic a website gets to the resources it needs. You can significantly increase your server response time and overall website loading speed by addressing performance issues including inadequate memory, sluggish database queries, and slow routing.
Make Use of CDN (Content Delivery Network)
The load of content distribution is divided across these networks. In essence, users can access your site more quickly and with assurance when copies are kept in multiple data centres.
There won’t be any lag as a result, and your roofing website will load considerably quicker. Therefore, utilizing a CDN will greatly increase the speed of your roofing contractor website while saving a ton of bandwidth.
Remove Any Unnecessary Plugins
To give your website the essential speed boost, you should remove and disable any unnecessary or unused plugins.
Minimize HTTPS Requests
Excessive HTTPS requests can cause roofing contractor websites to load slowly. Potential customers ask for certain files when they visit your roofing website. Using the HTTP protocol, their browser sends a request to your server for such files. These files consist of JavaScript, HTML, and CSS files. Your roofing website’s performance will suffer if it receives a lot of HTTP requests.
Minimize the Elements on Each Page
Minimize the quantity and size of the elements on your roofing contractor’s website. Think about how much better results you can achieve with fewer images, information, or videos in general. Use a heat map test to see what your customers or prospects are clicking on to see if you have too many elements on your page.
Use Only the Most Effective Social Media Platforms
Limit the amount of social media sharing icons on each page to three or four. By doing so, you’ll be able to concentrate on valuable social media networks without overwhelming your users. It will also prevent pages that are rarely visited from loading on your website.
Minimize or Get Rid of Third-Party Advertisers
Ads that make users leave your website quickly and bounce back can cost you important customers who are far more valuable than the money you make from them.
If your only source of revenue is advertising, overcrowding your roofing contractor website with adverts could drive away customers. Your roofing website will load faster if you keep your adverts to one or two per page. That will entice potential customers to stay on your roofing contractor website for a longer amount of time.
Increase Bandwidth
You just need to give your web provider a call and tell them to boost your bandwidth, so it’s a quite simple process.
Summary
There are many causes why your roofing contractor website loads slowly. That’s why improving site speed for roofing contractor websites plays an important role in converting users into leads. If you find it too much to handle, you may consult professionals to manage the business and speed up your roofing contractor website.
