It can be difficult to optimize a website for local search results if the business has just one location. However, this job becomes much more difficult for businesses with hundreds or even thousands of locations.
Yet, businesses can draw customers to their websites from different states or nations all over the world through the use of multiple-location SEO. It has numerous benefits for internet-based businesses that provide international or worldwide shipping. With it in place, your business may grow swiftly and the number of customers can be expanded.
To begin with, let’s define multiple-location SEO before delving more into how to do local SEO for multiple locations.
What Is Multi-Location SEO?
You should incorporate a local SEO plan if you want to draw in customers from different areas. Let’s say your business has branches or franchises in several cities or states. You have the option of providing services to multiple countries or delivering products anywhere in the world.
In what ways do you use a certain location to draw in customers? Multiple-location SEO is the answer. You can boost traffic to your website from different locations by implementing multiple-location SEO. Locals can then notice your website at the top of search results when they search for products or services connected to your line of business.
To put it briefly, search engines can distinguish between different locations thanks to multiple-location SEO. Local consumers might thus get useful details on the products and services offered by nearby businesses.
Why Is It Necessary To Have Local SEO For Multiple Locations?
Getting your business to appear in local searches can be achieved mostly through local SEO. The reason this matters is that about 50% of mobile local searches lead to an offline purchase.
Even if your brand or business has excellent SEO on a national scale, you will lose out on local searches if you don’t concentrate your SEO efforts on your local areas.
For the same reasons why local SEO is important, you also need SEO for multiple locations. One of its benefits is knowing how to do local SEO for multiple locations. More than that, below are a few benefits you should be knowledgeable of.
- Brings in more business for you
- Bring in local customers
- Greater exposure and knowledge of the brand
- Increase localized marketing outcomes
- Increase in website traffic
- Strengthens the other online marketing campaigns you run
Guide: How To Do Local SEO For Multiple Locations
After understanding the importance of local SEO for your business, let’s look at how to do local SEO for multiple locations to attract more customers.
Conduct A Competitive Analysis
Making a basic analysis of your strengths, weaknesses, and room for improvement is an excellent spot to start. You may also evaluate what other businesses are doing well and where they might need to make improvements.
By analyzing your competitors, you can gain a deeper understanding of the market and develop local SEO strategies that appeal to your target market and persuade them to choose your products or services.
Make Use Of Just One Domain
We recommend proceeding with a single domain with separate pages for each of your locations if you want them to rank highly in search results.
You can use a subfolder or subdomain to manage distinct content – beyond a contact page – for each of your locations. This will save you the trouble of managing and optimizing many websites because it allows you to geographically target particular areas of your website.
Make Content That Is Specific To The Location
Producing pages and content that are properly customized for each location is crucial if you want to rank highly for each of your locations.
It is crucial to keep in mind that you should not just change the name of the state and city on every page. You must make sure that the content for each of your locations is as distinct as possible to prevent duplicate content penalty fees. Also, it will help you in crafting a user experience that is more specifically focused.
Verify The Listings For Your Google Business Profile
You can manually add more locations to your Google Business Profile, or you can utilize bulk location management software to import and manage more locations if your business has ten or more sites. Bulk verification is another option if you want to verify every location if you have more than ten.
Get Listed In Local Business Directories
Important details like your address, phone number, business hours, and pictures should be included in your directories. The specific location pages on your website can then be linked from each local directory entry.
This will make more individuals in your community aware of the products and services that your business offers.
Encourage Reviews And Feedback
Because users are more likely to believe the opinions of other customers than the information you publish on your website, reviews and feedback provide an excellent source of social proof for your business.
Short email surveys about your products and services are one method you may get customers to write reviews and feedback for your business. Another method is asking customers to rate their experience after they’ve made a purchase, or you can have a few devices in one of your shops where that can be used to ask customers to review their experience before they leave.
Prioritize Building Links
You should prioritize getting more authority backlinks from local websites to raise your rankings in local search results. Collaborating with local publications and informing them when anything noteworthy happens at your business are other ways to obtain links from local publications.
By doing this, you can boost the number of local links you receive and give Google signals that will eventually raise your ranking in local search results.
Don’t Overuse Keywords
Packing too many keywords into the content will make it look inorganic to readers and search engines like Google.
A prime example of keyword stuffing is when a business lists multiple states and locations that it wants to appear in search results. In the long term, this might adversely affect your business as it violates Google’s quality rules.
Maintain Consistency In Your Citations
It’s crucial that you consistently include your name, address, and phone number (NAP) for each location when listing your business in internet directories.
Online business citations can help you generate leads and draw customers; therefore, you must maintain consistency when putting important details online.
